Cultural Representation
The logo is inspired by Hibiscus rosa-sinensis (Bunga Raya), which is the national flower of Malaysia and also commonly found in all ASEAN Member States. The flower symbolises cultural richness, unity and identity of the region.

The Colours of the Logo
The colours used in the Logo (blue, red, yellow and white) represents the main colours of the flags of all ASEAN Member States.

Narrative of Malaysia MADANI
The tip pointing to the right signifies Malaysia as Chair driving ASEAN forward. The six (6) core values of Malaysia MADANI namely Sustainability, Care and Compassion, Respect, Innovation, Prosperity and Trust are depicted by the six (6) points of the stigma of the flower. These values serve as the foundation of Malaysia’s vision as the Chair of ASEAN.

Symbolism of Inclusivity
The inward curve of the five (5) petals embracing the ASEAN logo reflects inclusivity, reinforcing Malaysia’s vision for a peaceful, stable and prosperous ASEAN.

Symbolism of Sustainability
Bunga Raya signifies the rich biodiversity of the region, representing ASEAN’s drive towards sustainability. The circular motion of the petals around the ASEAN logo symbolises ASEAN’s collective resolve towards attaining the long-term sustainability of the region and its people.

Symbolism of ASEAN Centrality
The ASEAN logo in the middle represents ASEAN Centrality.